Page 26 - Quest magazine 40

From Tik Tac Toe to Tik Tok Toe

hen was the last time you indulged social media channels? The simple answer is to
yourself in a game of Tic-Tac-Toe? remain Relevant. If your audience is moving to
For most of us this brings back a new platform wouldn’t you want to welcome
Wchildhood memories and feelings them? TikTok is a new opportunity for business-
of nostalgia as it remained one of our favorite es to build brand awareness, increase leads and
pass times. The simple game which only required prospects and target current and potential cus-
a scrap of paper and pencil often erupted in many tomers.
playful arguments over the placements of Xs and
Os. However with the onset of technology this What makes the platform even more unique is
beloved childhood game has now become a thing that it does not require any skill sets or advance
of the past as the present generation indulges in a technology to create content. Unlike YouTube
new game of Tik-Tok-Toe. where video editing skills and higher quality
cameras are considered a huge advantage, Tik-
During the heights of the pandemic and longer Tok creators only need a camera phone, internet
EDUCATION AND EMPOWERMENT preoccupied, many turned to the trending social Similar to the traditional game of Tic-Tac-Toe
quarantine periods, in order to keep ourselves connection and a creative mind.

media platform such as TikTok. Created by Chi-
where each player tries their best to strategical-
nese tech giant ByteDance it was first introduced
ly place their Xs or Os consecutively, users on
in 2016 under the name “Douyin” (literal mean-
ing “shaking sound”), which was marketed as a
gorithm. Rather than using Xs and Os however,
video-sharing social networking service similar
users must now rely on attractive content, hash
to Facebook and Instagram. According to an arti- Tik Tok play a similar game against the app’s al-
cle published by the Rochester Business Journal, tags and strategic time posting so as to increase
TikTok was the world’s most downloaded app in their chances on appearing on everyone’s For
2020 and the only app not owned by Facebook to You Page and becoming viral.
make the global Top 5 downloads.
In conclusion, Tik Tok has certainly kept us on
There is no doubt about its popularity and al- the tip of our toes as it has proven to be;
though it was initially targeted towards a younger
age cohort; the older generation continue to flock Trendy as the content is always up to date with
towards the social media platform. Additionally, the times and events,
many companies today have also hopped on the Omni as in all or universal, as it is used in many
trend and discovered ways to market their brand regions of the world and
on it.
Evolving as the platform is ever changing.
Why, especially with the option of so many other

26 • Quest 40 July/Dec 2022 •